At Optimum Sorting, we see innovation and social responsibility as two sides of the same coin. While we’re committed to developing cutting-edge sorting solutions, we also believe in building a safer, more aware society. That’s why we proudly joined the ‘Safe on the Road’ (Veilig op weg in Dutch) campaign by Printcity — a powerful initiative that mobilizes companies to help protect children in traffic.

Businesses and communities joining forces

The true strength of the Safe on the road campaign lies in its spirit of collaboration. By bringing together companies, schools, sports clubs, and youth organizations, Printcity has created a powerful platform for local impact, one that turns shared responsibility into shared action. As a participating company, you’re invited to choose which school or organization you want to support, and how; whether through fluorescent backpack covers, safety vests, or other visibility-enhancing items. It’s a flexible, hands-on approach that makes it easy to give back in a way that’s both meaningful and practical.

But the benefits go far beyond visibility. This initiative strengthens the connection between local businesses and the communities they serve. It’s a living example of corporate social responsibility — not as a slogan, but as something you can see, feel, and measure in real life. At Optimum Sorting, we’re proud to stand alongside other organizations that believe in safer roads and stronger communities.

Creating safer streets

At Optimum Sorting, safety is second nature, especially within our own workplace. But what about the world just outside our doors? How can we, as a company, extend that same care to the communities around us? That’s why we partnered with Printcity to take meaningful action. Creating these covers was a simple gesture, but one that shines bright in more ways than one. Because when children are more visible, they’re also more protected. And when companies come together to support their communities, real change becomes possible.